Top Campaign of Autumn/Winter 16
This past decade is unsurprisingly boring for the fashion industry, everything repeat itself years after years, seasons after seasons, and while the economy is still just “okay” how would designers and luxury brands survive? More than that, the world today is driven faster and faster by technology, internet, social media that became one of the most significant source for human to receive information. Everything is being presented to humans in a box such as smartphone, tablet and computer so if the information is not prominent enough, surely it must come and go down the screen in just a second. The same as an Advertising Campaign which is one of the easiest and most accessible way to reach customers both current ones and prospective ones for each brands in each seasons.
Talking about this season, the industry is questioning itself against the “boring” systems that has been going on forever by creating new ones like the See Now, Buy Now system or to merge womenswear show and menswear show into one. Another boring topic these days are the designers musical chairs that won’t be settled any time soon. But maybe these boring stuffs are not that bad, as seen in a lot of this new season’s Advertising campaign from various brands, they are totally doing something new, something out of their comfort zone, like at Chanel, this must be the first time we see them doing Collage technique in the Campaign, or at Gucci which took all the crews to Tokyo. So now we’ve gathered 10 Ad Campaigns from 10 Fashion houses that really interesting and have great stories behind them.
Carine Roitfield and Karl Lagerfeld created this new campaign by using collage technique which we haven’t seen before at Chanel, with a lot of classic Chanel elements such as tweeds, Camellia, pearls or even the 2.5 classic Chanel’s bag. Overall it is totally fun and exciting to look at and also presents a youthful and vibrant vibe.
Photo : dogdaysofficial
The movie “Lost In Translation” is being remake into an ad campaign at Gucci in this fall. The whole crew went to Tokyo and shot a lot of picture around the city at both night and day which perfectly and surprisingly match with all the clothes. It looks cute, beautiful, effortless and youthful at the same time.
Photo : Instylelook
This is the first ad campaign under Demna Gvasalia’s era at Balenciaga. After he surprised us all with the collection that totally change the aesthetic at the house, now he surprise us again with this minimal, simple-yet-powerful images of models wearing the collection in front of white background.
Photo : dazedigital
Prada paid 27 models to be in this new season’s ad campaign, including Fei Fei Sun, Stella Tennant, Sasha Pivovarova, Amanda Murphy and Raquel Zimmermann. Every models are wearing a lot of pieces from this fall’s collection which features a lot of layering with a lot of accessories as seen on the runway.
Photo : Prada
Stella McCartney is well-known for her concept of producing sustainable clothes and not using any type of fur, leather or feather in her products and this season she would like to remind all of us again about that so she made a statement in her fall-winter ad campaign with a big context saying “No leathers, feathers of fur”.
Photo : you.co.uk
For the past few seasons, co-creative directors Humberto Leon and Carol Lim have been collaborating with edgy, underrated filmmakers to direct short movies and creating printed ads out of the accompanying film posters. The new tradition continues this fall with another short feature entitled “The Realest Real.” Telling a story about human’s connection in today’s digital era, the film is directed by Carrie Brownstein. The full movie will be released on September 12 during New York Fashion Week.
Photo : Indiwire
4 Iconic women : Lupita Nyong’O, Elle Fanning, Christy Turlington, and Natalie Westling are all this season’s faces of Tiffany&co. This campaign is also a collaboration and creative partnership with fashion visionary Grace Coddington. This is her first-ever brand advertising campaign since becoming creative director-at-large for American Vogue.
Photo : kokolife
The new campaign images are mostly black-and-white and star model Mica Aganaraz sporting the collection. Photographer Jamie Hawkesworth shot the dramatic images at the Shetland Islands, the northernmost point of Scotland. This is also a collaboration with the art directors of M/M Paris for the first time.
Photo : Courtesy
The former Vogue editor who still contributes to the magazine has been busy since the announcement, setting up her perfume line, but now she’s back in the spotlight returning to her original modelling roots. The editor, who started her fashion journey as a model, is now one of the latest stars in the #mycalvins campaign for Calvin Klein.